iiD’s research has found that 10 out of 15 top recipe sites have adopted AMP (accelerated mobile pages) for their recipe content to increase mobile search, unique visits and repeat visitors.

Below are the results of our homework and what we see is an overwhelming adoption of AMP since it was first introduced by Google last year. iiD has developed recipe based websites for Gold Medal Flour, California Walnuts, and Avocados from Peru. We also offer AMP development as a service.

RankingSite NameMonthly UVAlexa ScoreAdopted AMP
1All Recipes25,000,000643
2Food Network23,500,000866
3Genius Kitchen15,500,0001,510
4The Kitchn8,500,0001419
8Simply Recipes4,500,0006,348
9Cooking Light4,200,0006,231
10Betty Crocker4,000,0007,346
11My Recipes38000007,636
12Eating Well37500008470
15Kraft Recipes2,250,00011361

According to Google, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. AMP clearly is the best solution for marketing based web content like recipes. Learn more about success stories of publishers using AMP pages. Also, read our report comparing these top 15 recipe sites by Google Pagespeed for mobile.