iiD is excited and honored to have helped launch a new campaign to aid teens in standing up against bullying.
iiD collaborated with The Ad Council and Goodby, Silverstein & Partners to launch this innovative anti-bullying campaign called ‘I Am A Witness’. The campaign directs audiences to IWitnessBullying.org, a new website built on Tumblr by iiD, where users can find tips and resources on how to take action to stop bullying.
The site features step-by-step directions on accessing the I Am A Witness emoji and keyboard, and instructions on how and when to use it. The website also features a ‘Send Kindness’ section, a repository of campaign and user-generated, positive and uplifting images, GIFs and videos that visitors can send to anyone who’s been bullied or needs support.
Through collaborative design sprints with teens who are exposed to bullying on a regular basis, iiD designed a user experience for the I am a Witness website that will truly engage teens around the issue. The goal of the website design was to present the issue – and the solution – in a way that immediately resonates with end users and prompts them to stand up and take action against bullying.
The Ad Council’s SVP of Digital Anastasia Goodstein said about our work, “iiD was a key partner for us in building out the campaign on Tumblr and were fantastic to work with. They did an amazing interactive in-person workshop with teens and then brought Goodby’s creative to life online.”
“iiD was an adaptive and responsive partner. They made IWitnessBullying.org the streamlined, beautiful Tumblr that not only does the platform justice, but also solidified its commitment to doing good by giving teens the tools to stop bullying,” said Zee Hoffmann Jones, digital producer at Ad Council.
Check out the campaign site: http://iwitnessbullying.org/
There has been amazing coverage on the I Am a Witness campaign:
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