about us

Our passion and mission is to help businesses take their content and services across multiple channels from web to smartphone to tablet to social network, taking full advantage of emerging tools and trends. By enabling socially-networked users to interact with brands through technology the way they like, we make their brand experiences as authentic and valuable as possible. In today’s (and tomorrow’s) digitized world, brands are measured not by taglines but by how well they map to people’s lives and how easy they are to engage.

Partners Matthew Bennett and Lance Shields have a combined digital experience of 25 years. We’ve worked at major agencies and corporations, and understand their needs (and some of their blind spots). We work with a team of handpicked digital specialists to execute superior work on time and on budget.

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Matthew Bennett

CEO and Creative Director

Matt founded iiD in 2008, driven by an entrepreneurial spirit and anticipation of the growth of social media, mobile technology and applications and the rapidly changing internet landscape. Both a creative director and technologist, Matt understands digital at a high level and knows how to turn business strategy into beautiful design and technology solutions. Matt has 12 years of global digital/interactive product experience and broad working knowledge of traditional channels including television, animation and video. He previously served as Creative Director at Fox Broadcasting Company in Los Angeles, where he oversaw creative design and development of online content and marketing campaigns for Fox.com and AmericanIdol.com. Matt also brought innovative, creative solutions to Agency.com, Tribal DDB and Schematic. He has a design degree (Hons) from the Swinburne University of Technology in Melbourne, Australia. Matt lives in San Francisco with his wife, 3 sons and 2 dogs.

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Lance Shields

Chief Strategy Officer and Social Evangelist

Lance joined iiD after a 13-year career as a social strategist and interactive creative director for three interactive agencies and one multinational. Lance has global experience and a successful track record as a digital marketer, creative technologist and brand strategist. He has built ROI-driving social media platforms that fully integrate with mass advertising to gain efficiencies with engagement and retention. Lance also brings his unique experience helping companies globalize through multinational branding and web platforms. He has worked at agencies Scient, Agency.com and MRM Tokyo (McCann Worldgroup) servicing Kraft, L’Oreal, Visa, ANA, Hitachi and NTT DoCoMo. He has an MBA from McGill University and BFA in Fine Arts from San Francisco Art Institute. When Lance isn’t developing digital-social strategies, he enjoys taking his family camping at the beach and mountains around the Bay Area.

iiD loves to work with brands we admire. Here are a few we have served:

We work with advertising, PR and branding agencies to develop and expand their digital communications services. We love to collaborate with other agencies, sharing processes and insights. Here are some of our illustrious partners:

• Euro RSCG
• BBDO
• Ivie Inc.
• Evans Hardy + Young
• Clock Four
• The Shand Group
• Martz Agency
• Media Link

Success in our field is about realizing ideas that drive brand equity and revenue in an increasingly digital, user-networked environment. Loyal clients are the best measure of our hard work, but we’re also proud to have been recognized globally with the following awards:

• London International Advertising Award
• Good Design Award
• How Interactive Design
• Silver Medal for B2B Branding from the Japan Marketing Assoc.
• Print Magazine