In a talk at TNW Conference Henry Davis of Glossier addressed the importance of retailers creating and owning technology to foster direct relationships with customers and deeper engagement with brands.
Treat them with respect and intelligence. Be direct, visual and succinct to help them become experts. And the entrepreneurially-driven, altruistic Generation Z will love your user experience.
iiD’s research has found that 10 out of 15 top recipe sites have adopted AMP (accelerated mobile pages) for their recipe content to increase mobile search, unique visits and repeat visitors.