California Walnut Board turned to iiD to completely redesign the organization’s consumer and professional facing digital experience. More than 99% of the walnuts in the U.S. are grown in the fertile soils of California’s Central Valley and supply three-quarters of the world’s walnut trade. The California Walnut Board was established in 1948 to represent the walnut growers and handlers of California. Working closely with California Walnuts and partner agency EH&Y, iiD brought to the table an all-new user experience, an ultra-modern design, and a mouth-watering food brand. iiD leveraged our experience in redesigning Gold Medal Flour site for a mobile-first food marketing site.
More than simply an elegant recipe site, walnuts.org also offers how-to tips and nutrition advice for consumers. At the same time, the site also delivers valuable content to health professionals, the walnut industry and foodservice professionals. Built on a custom responsive WordPress site, technology innovations include high-performing code, single page printable recipes, and AJAX-powered filtered recipes and search.