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design for digital products

We design digital products that people love and remember.

We believe creating a great digital product starts with understanding your users. We prototype and test everything – from design sprint to code. Even the brand of the app should take this approach.

iiD is an award-winning agency dedicated to creating memorable, meaningful digital products. Over the past 10 years, we’ve helped everyone from small startups to global companies build products that are simple, beautiful, and easy to use.

Have a great new product idea and nobody to start building it?

Design Strategy

Formulating a product design strategy starts by grasping how the product is both in sync with your business model and your customer needs. We do this through an Opportunity Workshop where we collaboratively decide the project goals, do feature planning, identify revenue streams, develop personas and do experience mapping.

What is the output?
  • User Research
  • User Personas
  • Experience Map
  • Key Takeaways Report
  • Explanation of Opportunities and Threats

Design Sprints

Design Sprints are a proven method to jumpstart a new product, service, or feature. It’s a five-day process for answering critical business questions through ideation, design, prototyping, and testing ideas with customers. Making something original means pushing boundaries by bringing experts together who can work across disciplines as one team.

What is the output?
  • Design Sprint brief and plan
  • On-site Design Sprint facilitation and documentation
  • Sprint prototypes and user testing
  • Sprint conclusion and next steps

User Experience

Your users expect digital experiences that are easy to use and delightful to interact with. We start the UX process by developing sitemaps or app flow maps to envision the high-level structure by establishing key screens, navigation, and setting the content hierarchy. We then develop wireframes to present the information that will be displayed on the page or screen. We then create interactive prototypes to test our UX with real customers.

What is the output?
  • User flow diagrams
  • Sitemaps and app flow maps
  • Wireframes
  • Interactive prototypes
  • User testing and reports

User Interface Design

Intelligent UI design connects the beauty with the experience. We craft a common visual language that enhances how users engage with your digital products. When working with brand new products we also develop the brand and identity design that helps the new app or site stand out from the pack.

What is the output?
  • UI design comps
  • Interaction design and animation
  • UI design style guide
  • Branding and identity system

Respect Effect

The award-winning Respect Effect app aims to reclaim the positive energy of the digital spaces inhabited by teens. By highlighting and amplifying actions that promote healthy, respectful relationships and build teen leadership.

Go Beyond App

iiD created the ‘Go Beyond’ mobile training app to engage yurbuds customers with gamification and social media. A GPS-based social app, it rewards users with points and badges as they complete harder running, cycling and swimming challenges.

Reinventing Insurance: Besure

iiD helped reinvent insurance through product design. We lead the strategy, design sprint, UX and UI design, and branding for an innovative crowdfunding insurance startup.

iiD helped us create a branded app like ‘Go Beyond’ because it is much deeper engagement than advertising and tells our story through experience rather than words.

Daniel DeVille
VP of Marketing, Yurbuds

Working with iiD is an experience that delivers on business outcomes, on team growth outcomes, and on innovation outcomes. Simply put, iiD is a whirlwind of ideas and potential solutions to very high level problems. You get more than just a vendor when you team with them - you get a willing partner who wants to explore new frontiers.

Terry White
Former President, Modere Japan

Ready to Solve Your Product Design Challenges?
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