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design for digital products

We design digital products that people love and remember.

We believe creating a great digital product starts with understanding your users and your brand. We prototype and test everything – from design sprints to UX to UI to code.

We are an award-winning agency dedicated to creating memorable and meaningful brand experiences via digital products. Over the past 10 years, we’ve helped small startups, non-profits and fortune 500 companies build products that are simple, beautiful, and easy to use.

Want to work with us?

Design Strategy

Formulating a product design strategy starts by fully understanding how the product can be in sync with both your business and customer needs. We do this through an workshops and sprints where we determine the project goals, plan features, identify revenue streams, develop personas and map the user experience.

What is the output?
  • User Research
  • User Personas
  • User Experience Map
  • Identify Opportunities & Risks

Design Sprints

Design Sprints are a proven method to jumpstart a new product, service, or feature. It’s a collaborative process for answering critical business questions through ideation, design, prototyping, and testing ideas with customers. Making something original means pushing boundaries by bringing experts together who can work across disciplines as one team.

What is the output?
  • Design Sprint brief & plan
  • On-site Design Sprint facilitation & documentation
  • Prototypes & user testing

User Experience

Your users expect digital experiences that are easy to use and delightful to interact with. We start the UX process by developing sitemaps or app flows to envision the high-level structure by establishing key screens, navigation, and setting the content hierarchy. We then develop wireframes to present the contnet that will be displayed on the page or screen. We then create interactive prototypes to test our UX with real customers.

What is the output?
  • User flow diagrams
  • Sitemaps and app flows
  • Wireframes
  • Interactive prototypes
  • User testing & reports

User Interface Design

Intelligent UI design connects the brand with the experience. We craft a common visual language that enhances how users engage with your digital products. When working with brand new products we can also develop the brand and identity design to differentiate the service within the market.

What is the output?
  • UI design systems
  • Interaction design & animation
  • UI style guides
  • Brand & identity systems

Respect Effect

The award-winning Respect Effect app aims to reclaim the positive energy of the digital spaces inhabited by teens. By highlighting and amplifying actions that promote healthy, respectful relationships and build teen leadership.

Go Beyond App

iiD created the ‘Go Beyond’ mobile training app to engage yurbuds customers with gamification and social media. A GPS-based social app, it rewards users with points and badges as they complete harder running, cycling and swimming challenges.

Reinventing Insurance: Besure

iiD helped reinvent insurance through product design. We lead the strategy, design sprint, UX and UI design, and branding for an innovative crowdfunding insurance startup.

iiD helped us create a branded app like ‘Go Beyond’ because it is much deeper engagement than advertising and tells our story through experience rather than words.

Daniel DeVille
VP of Marketing, Yurbuds

Working with iiD is an experience that delivers on business outcomes, on team growth outcomes, and on innovation outcomes. Simply put, iiD is a whirlwind of ideas and potential solutions to very high level problems. You get more than just a vendor when you team with them - you get a willing partner who wants to explore new frontiers.

Terry White
Former President, Modere Japan

Ready to Solve Your Product Design Challenges?
Let’s Get Started