ideas

Hang in there, Goodby Employees!

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  • February 17th, 2012
  • Filed Under Culture

Dear Employees of Goodby Silverstein, We’re sad to hear of the recent layoffs in the San Francisco office and know how hard it can be losing your position at an agency. All the great work you had done and were meaning to do… But take heart in knowing that creative people like yourselves can always …

iiD Launches ‘Hwy 2 Heavenly’ Facebook App

Last week marked the big launch of the viral twitter campaign “Hwy 2 Heavenly”. iiD supported agency partner BBDO SF with the successful implementation of the Hwy 2 Heavenly Facebook app and mobile web page. Hwy 2 Heaven is a viral hashtag campaign and UGC contest that invites young men in San Francisco to post …

Ideas for 2011: an ebook from iiD

Open publication – Free publishing – More agency

Winning with the Digital Affluent in 2012

Dear Marketers, Do your research and scheming, gaze on the promised land of affluents (annual income over $100K) and know that while the rich are still careful about how they spend, they can be reached. Digital, social and e- and m- commerce are the keys to reaching the 10% who own the 70% of the …

Making Happiness a Top Priority for Our Agency

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  • January 2nd, 2012

I just started reading a very good HBR series on how happiness and life satisfaction is scientifically proven to improve productivity (31%), creativity (300%) and even the bottom line sales (37%) of businesses. Taking this to heart, our 2012 resolution for iiD is about being happy, making our clients and partners happy, bringing happiness to …

1M Smartphone Apps Live – Good or Bad Thing?

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  • December 12th, 2011
  • Filed Under Mobile

We read in the NY Times tech pages that the one millionth mobile app went live on Wednesday last week. The journalist goes on to say that apps (including iOS, Android and Blackberry) have passed other media such as books and movies by overall output. A direct quote: “Every week about 100 movies get released …

iiD and The Shand Group Launch Engaging iPad Apps for GIA

Ideas in Digital and agency partner The Shand Group last week launched two innovative iPad apps, one for consumers and another for retailers, for our client GIA (Gemological Institute of America.) Making full use of our smartphone and tablet app design and development experience, the apps help educate and engage consumers on the 4Cs (Color, …

Foursquare’s New Website Takes It to Next Level

Reading ReadWriteWeb’s post today talking about Foursquare’s revamping their website and making it a lot more useful made me want to pay attention again to the post-hyped check-in app. The joy of Foursquare was always in the smartphone app and never in the website but that seems to have changed. Enough “adults” have told me …

Still Google Minus? BofA Learned Not For Long!

Bank of America has learned the hard way that their lack of a social media presence could work against them. Someone has set up a parody Google Plus page in the absence of a real one as reported by Reuters social media editor Anthony DeRosa on Twitter Monday night. The page looked official enough until …

Discoverying Your Social Arbitrage

Before I get into social arbitrage, let me just toss in the usual MBA definition of arbitrage to get the ball rolling. According to Investopedia, arbitrage is: The simultaneous purchase and sale of an asset in order to profit from a difference in the price. It is a trade that profits by exploiting price differences …

Steve Jobs, The Non-Strategist

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  • October 11th, 2011
  • Filed Under Design

I’ve taken a while to think about what to say after Steve Jobs death. I was shocked as most people in my generation. A huge loss. After the flood of words posted about Steve, it’s kind of hard to know what to say that isn’t just regurgitation. But finally, while riding the Muni 1 bus …

Sketch – The Rings of Likeness

As a response to my previous post on the anti-Yelp, here’s a bad sketch done on the 1 Muni bus on the way to work today somewhere around Chinatown. What if we designed a next gen venue finder based on “likeness” or how similar other people’s tastes are to your’s?

A Call for the Anti-Yelp

Let’s face it, everybody uses Yelp and the handiness of social reviews has saved the day in looking for that cafe or Mexican restaurant in just the location you want. Yelp’s got it nailed so what’s the point in innovating in location based business lookups? Well, here’s a thought, social reviews have been so widely …

Survey – Are you still using Google+?

This is a quick survey to find out industry pros’ level of usage of Google+ currently. We’ll keep you update on the results here.  

Going Old School with Direct Mail

iiD has been writing and sending off loads of iiD branded postcards to VPs at agencies and companies around SF to get the word out that iiD has opened up shop.

Mobile Maps As Value-Adding Brand Utility

Having just moved back to the US and not having a smartphone while I wait for the new iPhone 5 to come out (October?), I’ve really come to realize how crippled I feel without a mobile map GPS to get me places. It’s like losing my 7th sense… geosense.

Kill the Book & Redesign Deep Reading

Let’s make the argument that books are no longer efficient enough, sticky enough or consumable enough for many people now in and in the future. We’re interested in exploring new modes that don’t depend on the book and are a good fit with brains that are crying out for new ways to read.

Why Social Media Sucks Creatively

Creatives have failed to step up and face the social challenge. If everybody can generate content, then content creators who have degrees in creative professions have a lot of noise to compete with.

A New ID for iiD

Agencies are notorious for not walking the talk when it comes to their own brand and websites. It’s pretty sad when you think about it but let’s face it, agencies get pretty darn busy taking care of everyone else’s brands. iiD has made a big jump forward today at 4:30pm by refreshing our website (ideasindigital.com) …

Does Google Make Social Scary?

Google+ was set up for one reason, to capture people’s social ID to be used in more targeted advertising to enhance commerce driven by Google search.