Ideas in Digital and agency partner The Shand Group last week launched two innovative iPad apps, one for consumers and another for retailers, for our client GIA (Gemological Institute of America.) Making full use of our smartphone and tablet app design and development experience, the apps help educate and engage consumers on the 4Cs (Color, Clarity, Cut and Carat weight) of diamond quality. The apps are key marketing tools to help drive GIA business by establishing their authority in the gem/jewelry industry. The new GIA 4Cs iPad app for consumers is now downloadable for free on iTunes. A retailer version of this app, designed to be used at point of sale, is also downloadable for free from GIA’s retailer support site www.retailer.gia.edu.
GIA vice president and chief marketing officer Kathryn Kimmel said, “Our goal is to provide the public with the knowledge they need to make informed buying decisions. iPad and tablet technologies allow GIA to be the on-the-go resource for any diamond shopper, delivering accurate, unbiased diamond information in a way that is both engaging and fun.”
The iPhone format and a Simplified Chinese version of this app will also be coming soon on iTunes.
Read the press release on the GIA website here: http://www.gia.edu/nav/toolbar/newsroom/news-releases/2011-news-releases/gia-creates-4cs-app-for-consumers-retailers.html
Also, have a look at some of the enthusiastic tweets about the launch in the jewelers community…
More about the GIA 4Cs iPad app on our projects page here.
