
Riding on Highway 1 in Mendocino, CA this holiday
I just started reading a very good HBR series on how happiness and life satisfaction is scientifically proven to improve productivity (31%), creativity (300%) and even the bottom line sales (37%) of businesses. Taking this to heart, our 2012 resolution for iiD is about being happy, making our clients and partners happy, bringing happiness to our families and delighting the endusers of any experience we create this year.
I personally plan on a daily level to smile to and greet strangers more, something I’ve noticed is lacking in San Francisco after my visit to Victoria, BC this holiday – wherever I went people were wishing me a good morning or happy holiday. Reducing stress in my life by getting exercise, riding my bike to work and the occasional longboard cruise on the Embarcadero is a must.
I also plan on letting people know I appreciate them more often, whether this is my business partner, our team, my wife or our clients. On that note, I want to thank all our great clients who brought us into your projects and put faith in us this past year. We hope and intend to continue satisfying your needs and have a great time working with you this coming year.
What can you do to spread happiness this year for yourself, your business and your community?
– Lance Shields

