iiD co-founder Lance Shields recently spoke at CES in a panel discussion about designing for generation Z (teens) on January 6th.
Everyone talks about millennials but what about the ever-connected, multitasking cohort known as Generation Z, aka the iGeneration? Learn the dos and don’ts of designing and marketing products that rise above the clutter to kids and young adults who have digital in their DNA and take technology for granted.
The other panelist included Wunderman’s global CMO Jamie Gutfreund.
Have a look at the deck Lance and Jamie presented: