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Branding, website, and motion design for health startup
Health Catalyst is a leader in the transforming healthcare data analytics industry. With a quickly emerging market and competitors both large and small, the firm decided it needed a rebrand across all channels. The startup needed to stand out in a uniformly bland heathcare market.
iiD began with a brand platform to establish a clear identity and differentiation. From their sprang a creative approach for a bold new logo, identity system, and tagline, to position the firm as a passionate innovator. iiD then developed a website, brand essence movie and collateral system to show how they transform healthcare.
The underdog beside IBM and Oracle, Health Catalyst has now claimed its true position as the leader, both in what they do and their brand. President Dan Burton said, “The new website is an absolute order of magnitude improvement from where we’ve been! So exciting, so well done, so professional.”