bringing ideas into digital form
iiD brings together strategy, creative, social and technology to identify the shared value that inspires both consumers and companies, and in doing so transforms the way people interact with our clients’ brands. It’s important to know, we don’t just design websites. We develop digital solutions that tackle the complexity of today’s Internet while putting the needs of users and the brand at the center. It can take any form from a mobile web app, an integrated social/ad campaign to a B2B iPad business tool to a holistic digital platform with many interrelated pieces. Vision with a clear goal is our best friend.
strategy through insight
Strategy is the foundation of every project we work on. From our experience without sound strategic planning and detailed analysis, a project can turn into a series of tactics with limited success. Each project we develop is accompanied by strategic insight that identifies new opportunities for our clients to capture ROI and mindshare. Our process is simple and powerful: we assess our clients’ objectives, gain key understanding of their business and users, and then map out how to get there using their budget most efficiently. Through this detailed strategy and planning we are able to recommend a customized set of products, channels and tools to bring the vision to reality.
- User & Market Research
- Brand Strategy
- Integrated Communications
- Internet Strategy
- Use Case Development
- User Personas & Profiling
- Content Strategy & Planning
- Analytics
structured creative process
Creativity is about big ideas and it’s about business innovation. Creativity defines our process throughout the project lifecycle. We design emotionally rich yet systematic and usable experiences that deliver on strategic objectives. We approach each project with fresh eyes and create world-class design solutions relevant to the brand, the user, the social context and business objectives. We start by exploring multiple executions, test, and then elaborate on what we have developed. Once we have the optimal combination of layout, aesthetics and usability, we extend the design to develop a cohesive branded experience.
- Concept & Idea Generation
- Information Architecture
- User Interface Design
- Graphic Design
- Flash Design & Development
- Animation & Motion Graphics
- Copywriting
making business social
We create social strategies that help organizations remain competitive by connecting them with consumers on their own terms. We plan, build, and manage social platforms that are long-term and work across multiple touch points. Social has two distinctly different goals for businesses which should be strategized and managed in kind. The first is social for communication to allow integration of social technology into a brand’s mix of advertising and PR for more efficient use of paid, earned and owned media. The second is social for innovation to allow a business to listen to constituents and social enabled commerce. iiD excels at the strategy, design and technology for both social communication and innovation.
- Social Strategy & Planning
- Social Integration with Advertising
- Social Application Design
- Community Management
- Social Media Monitoring & Intelligence
- Social Measurement & Reporting
technology enabled marketing
If strategy is the foundation, then technology is the lifeblood of every project. From immersive interactive experiences to e-commerce solutions, mobile applications, and platform architecture our development team have the experience and skillset to deliver. We use an agile software development process to prioritize usability and functionality, while practicing collective code ownership, continuous iteration, and test-driven development. Whether we are using open source or custom solutions our objective is always to give our clients a competitive edge in quality, flexibility and cost.
- Web Application Development
- Mobile Application Development
- Content Management
- eCommerce Platform (partner)
- Emerging Technologies
