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Disrupting the Insurance Industry to Bring New Value to Consumers


iiD helped reinvent insurance. We lead the strategy, design sprint, UX and UI design, and branding for a new kind of crowdfunding insurance startup.

iiD created a friendly yet innovative UX and UI design system for besure and implemented a new brand across the site. We delivered a complete experience through content, community functionality, and tools. The result was a first-of-its-kind crowdsourcing and crowdfunding insurance platform that brings new insurance products into the world and unlocks untapped revenue opportunities.

User Experience Design & Testing

Through our design sprint methodology, we collaborated with a group of actuaries to ideate and co-design a UX for users to create their own insurance products.

Branding and Identity Design

iiD initially was tasked with developing a brand strategy form the startup. Based on this work, we created a complete naming, logo and identity system to capture a friendly “hive” concept for the insurance community.

User Interface Design

Based on the outcomes of the prototyping and user tests, we designed several creative directions for new UI design. The final design was intended to convey a trustworthy crowdfunding community while inviting users discover and create new insurance.


Product Design for a Revolutionary Crowdsourcing & Crowdfunding Platform



Strategy, Design Sprint, UX & UI Design, Naming & Branding



Fully Realized the Product Design & Vision of the Startup Founders

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