B2B rebranding of healthcare data startup
Health Catalyst is a leader in the transforming healthcare data analytics industry. With a quickly emerging market and competitors both large and small, the firm decided it needed a rebrand across all channels. The startup needed to stand out in a uniformly bland heathcare market.
iiD began with a brand platform to establish a clear identity and differentiation. From their sprang a creative approach for a bold new logo, identity system, and tagline, to position the firm as a passionate innovator. We then developed a website, brand essence movie and collateral system to show how they transform healthcare.
This was an exciting project for iiD to aid Health Catalyst in claiming its true position as the leader in healthcare analytics through successful branding, web design and marketing communications.