Branding, Website, and Motion Design for Healthcare Startup

B2B rebranding of healthcare data startup

Health Catalyst is a leader in the transforming healthcare data analytics industry. With a quickly emerging market and competitors both large and small, the firm decided it needed a rebrand across all channels. The startup needed to stand out in a uniformly bland heathcare market.

Brand Identity Development

iiD began with a brand platform to establish a clear identity and differentiation. From there sprang a creative approach for an identity system, and tagline, to position the firm as a passionate innovator.

Brand Positioning Movie

We also wrote and produced a brand essence movie to position Health Catalyst as the leader in their new field.
We then designed and developed a website that positioned Health Catalyst as thought leaders via a content strategy that highlighted the importance of educating their customers about healthcare data. This was an exciting project for iiD to aid Health Catalyst in claiming its position as the leader in healthcare analytics through successful branding, web design and marketing communications.


Healthcare startup rebranding, website design and development


B2B Brand Strategy, Identity Design, UX, UI Design, CMS Development


Startup rebrand leading to Series B funding of $41M.