Branding, Website, and Motion Design for Healthcare Startup

B2B rebranding of healthcare data startup

Health Catalyst is a leader in the transforming healthcare data analytics industry. With a quickly emerging market and competitors both large and small, the firm decided it needed a rebrand across all channels. The startup needed to stand out in a uniformly bland heathcare market.

iiD began with a brand platform to establish a clear identity and differentiation. From their sprang a creative approach for a bold new logo, identity system, and tagline, to position the firm as a passionate innovator. We then developed a website, brand essence movie and collateral system to show how they transform healthcare.

This was an exciting project for iiD to aid Health Catalyst in claiming its true position as the leader in healthcare analytics through successful branding, web design and marketing communications.

  • Home Page
    Home Page
  • Why Catalyst and Success Stories Pages
    Why Catalyst and Success Stories Pages
  • Leadership Page
    Leadership Page
  • Contact Us
    Contact Us
  • Identity Design
    Identity Design


Healthcare startup rebranding, website design and development


B2B Brand Strategy, Identity Design, UX, UI Design, CMS Development


Startup rebrand leading to Series B funding of $41M.