iiD helped a leading demand gen software and services provider to rebrand via a new responsive website.
Leadspace is re-inventing B2B demand generation for a world where Big Data becomes more important than internal static databases. By bringing predictive analytics and machine learning together to mine social and Web data, Leadspace enables B2B marketing and sales teams to find and close more leads. We helped them clearly communicate this unique product suite through intelligent brand design, intuitive flow for B2B lead gen and an engaging interactive experience delivered via a new responsive website.
To provide an effective digital strategy, we have looked at site renewal from a variety of angles – our strategic direction, competitor analysis, and site evaluations for Leadspace and the competitors. More than just website design, our strategy provided clear direction on lead gen flow, marketing automation, SEO, social marketing, and email marketing.
User Experience Design
iiD’s user experience process captured the information architecture through a detailed site map. The site map combined with a content strategy and wireframes allowed us fully flush out the user experience design for an effective B2B tech site and lead gen flow.
Content Strategy for B2B Lead Gen
For a complex B2B platform like Leadspace, it was essential to educate customers about the functionality and benefits to their business. We implemented a content strategy centered around driving prospects to learn more through a range of searchable media resources.
Branding and Responsive Design
iiD designers were tasked with creating a completely new and original brand and UI design for the B2B lead gen solution provider. Based on our brand workshop and competitive analysis our design team provided creative solutions for custom iconography, unique layouts and a home page brand video.
Overall increase in page views.
Views of resource content in first 3 months.
More leads driven through the website.
Responsive website design and development for b2b software start-up