Follow Us

Copyright 2014 Brand Exponents All Rights Reserved

Social Impact Community for Teen Peacemaking Movements

Peace First Challenge

iiD delivers social innovation through a first-of-its-kind community to empower youth to launch their own peace movements.

peacefirst-cta-1

According to the Berkeley Media Studies Group, only 1% of media representations of young people are positive. For 25 years, Peace First has been dedicated to helping young people around the world become empowered peacemakers through in-class curriculum and project-based work. The increase of digital media usage among young people has made it clear to the organization that an innovative digital approach was needed to help their mission grow at scale. Peace First needed an inspiring and fun digital platform to help young people develop peacemaking skills by addressing social injustices and posting projects on the website.

peacefirst-ipad

Design Sprint

To understand the attitudes of teen users around the concept of peacemaking, iiD facilitated a design sprint with young people and the Peace First team. With 13 Boston area youth (age 12 to 14), we engaged in brainstorming, group discussion and collaborative drawing to inform our design. It further helped confirm that teens were interested and able to identify key issues of social injustice and were keen on finding solutions to solve them. We understood this would lead to the creation of their own projects and had a clear direction to move onto prototyping and testing.

Prototyping and User Testing

During this phase the user experience was fully planned out. A sitemap, prototype, user tests and detailed wireframes were created to ensure ease-of-use and user-centered design. Vital to testing the team’s assumptions was creating the interactive prototype and testing with real users. We planned and implemented user tests both remotely and in-person, capturing user interactions and interviews on video. Finally, we analyzed the test videos with the Peace First team to make decisions on areas that could be improved in final wireframes. A key metric of the user test was a significantly high Net Promoter Score, which indicated a clear liking of both the prototype and the peacemaking platform as a whole.

big-image

Branding and UI Design

We started by exploring three creative directions based on our findings from the design sprint and prototyping phases. More than just a user interface, we created a brand experience that would attract and retain users, while still being in sync with the main Peace First brand. The chosen direction was a highly visual approach that combined bold type, large format photos and videos and vivid color coding for different sections of the site. Since the site was designed for teens, the responsive design and mobile functionality was even more important than the desktop.

Project

A complete process of design sprints, prototyping and testing, branding and design to attract and engage socially aware teens

 

Services

Design Sprint, Strategy, UX, Visual Design, Branding, Responsive Design, Custom Development

 

Results

User experience and design thinking that brought the community to life for the teen activism space

“In a time when young people spend a lot of time communicating through digital platforms, we find that it is really important to engage with them in ways that make more sense to them. Inviting them to participate in conversations with other young people and helping them navigate their peacemaking journey and come up with solutions to injustices in an online collaboration platform seems like the perfect way to do this. We are excited to have gone live this fall with the support of iiD as our design and technology partner.”

Raul Caceres
Senior Program Director at Peace First

“In a time when young people spend a lot of time communicating through digital platforms, we find that it is really important to engage with them in ways that make more sense to them. Inviting them to participate in conversations with other young people and helping them navigate their peacemaking journey and come up with solutions to injustices in an online collaboration platform seems like the perfect way to do this. We are excited to have gone live this fall with the support of iiD as our design and technology partner.”

Raul Caceres
Senior Program Director at Peace First

Want to Work With Us?
Let’s Get Started