Red Bull 400
The iiD team is proud to launch Red Bull Japan’s new web-based game for mobile and desktop to support the Red Bull 400, the brand’s real-world event in Sapporo.
Keys Features of the Game
Important to the success of the game was both the stylized illustration to capture the brand and the custom-built game engine that reacts to the steepness and difficulty of the course. And of course, players can get power-ups by grabbing flying Red Bull cans that appear along the incline. This branded game is a key approach to connecting with younger fans in Japan.