iiD partnered with Futures Without Violence to deliver a mobile app to promote healthy relationships and prevent teen dating violence.
The Respect Effect app aims to reclaim the positive energy of the digital spaces inhabited by teens. By highlighting and amplifying actions that promote healthy, respectful relationships and build teen leadership.
To better understand the needs, attitudes, and behaviors of current teen users, iiD held a series of design workshops with a total of 87 students in high schools throughout San Francisco. Very early on it became clear through talking with teens that if this was going to be a digital tool for young people, it had to be mobile, social and gamified. The students helped us sketch out ideas for what functionality the app should have. A key learning was that being respectful was deemed “cool” if done in a way that is relevant to them. More insights from our design research are summarized in this post.
Based on the outcomes of the design sprints, we designed and developed three interactive prototypes. We tested these with the students again and decided on the direction and functionality of the app.
Naming & Branding
The name and brand mark needed to convey the ripple effect of social media activity and how respectful behavior can have a positive influence beyond a users immediate network. We explored many name and brand mark options before deciding on the Respect Effect and the ‘ripple’ icon.
Design & Development
The app was designed to be colorful and to engage users on a daily basis. We created a back-end admin system for our client to manage and schedule the posting of daily challenges and moderate the app community. We launched native apps on both iOS and Android with user generated data being posted to a scaleable AWS cloud CDN.
Respect Effect won three W3 Awards in the public service, family & kids, and education mobile app categories.
Design and development of a mobile app to help teens learn to be respectful in social media
Design Workshops, Strategy, UX, Visual Design, Branding, UI Design, iOS and Android Development
Strategy and design thinking that resulted in a first of its kind mobile app in the teen activism space