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Engaging Yurbuds Fans with Gamification and Social Media

GO BEYOND APP

iiD created the ‘Go Beyond’ mobile training app to engage yurbuds customers with gamification and social media.

A GPS-based social app, it rewards users with points and badges as they complete harder running, cycling and swimming challenges. All user activity is published into Facebook using an API integration with Facebook Open Graph. This form of social media integration greatly helped to rapidly drive downloads and user engagement.

User Experience Design

Through a collaborative process with the client and users, we delivered an extensive set of wireframes that defined the new user experience. We used the wireframing process to identify core features, game mechanics, points and reward systems and social integration.


iiD helped us create a branded app like Go Beyond because it is much deeper engagement than advertising and tells our story through experience rather than words.

Daniel DeVille
Brand Manager, Yurbuds

iiD helped us create a branded app like Go Beyond because it is much deeper engagement than advertising and tells our story through experience rather than words.

Daniel DeVille
Brand Manager, Yurbuds

Project

GPS-Enabled Social Game Mobile App for Athletes

 

Services

Strategy, UX and UI Design, iOS Development, Android Development

 

Results

A mobile app that truly put the brand in athletes’ daily lives.

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