GO BEYOND APP
iiD created the ‘Go Beyond’ mobile training app to engage yurbuds customers with gamification and social media.
A GPS-based social app, it rewards users with points and badges as they complete harder running, cycling and swimming challenges. All user activity is published into Facebook using an API integration with Facebook Open Graph. This form of social media integration greatly helped to rapidly drive downloads and user engagement.
User Experience Design
Through a collaborative process with the client and users, we delivered an extensive set of wireframes that defined the new user experience. We used the wireframing process to identify core features, game mechanics, points and reward systems and social integration.
Project
GPS-Enabled Social Game Mobile App for Athletes
Services
Strategy, UX and UI Design, iOS Development, Android Development