Engaging Yurbuds Fans with Gamification and Social Media

GO BEYOND APP

iiD created the ‘Go Beyond’ mobile training app to engage yurbuds customers with gamification and social media.

A GPS-based social app, it rewards users with points and badges as they complete harder running, cycling and swimming challenges. All user activity is published into Facebook using an API integration with Facebook Open Graph. This form of social media integration greatly helped to rapidly drive downloads and user engagement.

User Experience Design

Through a collaborative process with the client and users, we delivered an extensive set of wireframes that defined the new user experience. We used the wireframing process to identify core features, game mechanics, points and reward systems and social integration.

User Interface Design

The UI design captured the challenging spirit of the athletes while motivating through engaging badges and animated challenging progress gauge. The branding and naming (“Go Beyond”) of the app embodied the brand experience of Yurbuds.

iiD helped us create a branded app like Go Beyond because it is much deeper engagement than advertising and tells our story through experience rather than words.

Daniel DeVille

Brand Manager, Yurbuds

iiD helped us create a branded app like Go Beyond because it is much deeper engagement than advertising and tells our story through experience rather than words.