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Instagram Hashtags to Give Our Campaign a Lift

We’ve been watching the big activity around Instagram since the launch of their Android app and the acquisition by Facebook. Both of these events happened around the launch of our photo contest for yurbuds sports headphones so we hadn’t really thought of incorporating Instagram hashtags as a part of our photo contest app. But we …

Digital Stories Emerge from UGC

The words “digital storytelling” might make you think of the famous online campaign BMW Films. This particular series certainly deserves a lot of credit and in this writer’s mind has never been repeated in advertising history. But there’s another digital storytelling that’s worth paying attention to – digital and especially social stories that emerge through …

Good Health – A Hard Nut to Crack No More

iiD has been doing a lot of “harvesting” lately launching one social campaign after another. Pretty exciting stuff and great to see them go from strategy to implementation. Today? It’s not a super hero, it’s not a plane, it’s a NUT! We’re launching a great social contest for the California Walnut Commission and agency partner …